One of the main goals for Brilliant is to create a working environment that promotes wellbeing and gives our team access to things to support that like free gym membership, subsidised healthy lunches and regular wellbeing sessions. This is a…
Talk to anyone in the marketing game and they’ll be the first to admit that Ad-land is awash with industry terminology that seems purpose-built to bamboozle the layman. There are more abbreviations, acronyms and insider language than a Gen Z…
It might seem straightforward in theory but the art of writing a brief is not to be underestimated. At Brilliant we’re a creative bunch and when it comes to articulating what we need our Design and Content team to do we’ve…
Everyone has a different striking memory from 2018. Some will always remember the good, some the bad, but we’re remembering the downright funny — learning from the best April Fool’s pranks of 2018 to inspire our 2019 efforts. The lighter…
With the ever growing landscape of social media, it’s becoming impossible to avoid. It’s no longer an optional part of marketing; audiences expect a social presence from their favourite brands, as it allows them to feel connected, solve problems and…
If you hadn’t already noticed… We’re heavily into the Christmas season. There are a lot of opportunities when building graphics to promote and convey your brand. Christmas is an extremely visual holiday, taking full ownership over a rich palette and…
It’s been a year of significant departures, plummeting stocks and interface updates, across social platforms. There are daily news stories containing platform updates from the significant to the minute and keeping on top of all of them is key to…
We were approached by the Hedonist to develop an overarching 6-week campaign to promote the bar throughout the Christmas period. Placing emphasis on the quality of the drinks and knowledge that goes into developing the crafted menu and in particular,…
Using tools to manipulate a successful presence on Instagram is something that has been happening for quite some time. While major social platforms repeatedly cull fake or inactive accounts, they rarely comment or act on the repeated activity of buying…
In the food and drinks industry, people are constantly trying to predict the next big thing and beat the competition to market. We saw plenty of newly established and soon to launch brands at this year’s Food Matters Live and…
Writing copy is always a fun, creative and sometimes challenging endeavour. Every now and then, however, a particular client, or campaign, comes along that is just a dream to write for. This has certainly been the case for a recent…
For many of our clients, we manage campaigns across several digital channels. This means being able to adapt content to each platform, for maximum engagement and impact. This can be tricky! Content that works well on Instagram as a slider…
The sports sector is extremely emotive. People are incredibly passionate when they play sport, when they watch sport and about the brands they wear to do either. There’s plenty for creative copywriters to get their teeth into when writing powerful…
It’s 2018. Plain product and packaging photos just won’t cut it on social media anymore. With so many brands trying to get a slice of the action, ever-changing algorithms and Facebook supposedly putting friends and family first, businesses need to…
Now all the Christmas adverts have landed, there’s the usual debate of who did it best? Who hit the nostalgia note just right? No matter your final answer, you have to note that the unlikely contender in all of this…
An American phenomenon we Brits mainly heard irreverent references to on the television. It would now seem with the trend migrating this side of the pond in the last few years it’s here to stay. The concept of getting discount…
They might be a bit late to the party but they’re here to stay. The ‘Social Seniors’ now make up Facebook’s second largest demographic this year. Whilst younger audiences flock to Instagram in their droves the over 55s have cultivated…
A smartphone’s main component is the SoC, or ‘Systems on Chip’. It is the chip that houses the phone’s modem, video and display processors, CPU, GPU and is essentially what makes a smartphone so smart. The chips have been getting…
It’s been over a month since I started at Brilliant and time to reflect. I came into the role of Account Manager with an open mind and very few preconceived ideas for what it might be like. Like a lot…
In a sea of never-ending advertisements, click bait and sponsored posts. There is very little left to prick our interest. Unless you know how to give us the goosebumps, laugh out loud and maybe even shed a tear, in general,…
The design was created to support a 3-month marketing campaign which capitalised on the high availability of Vocation’s core range, drive awareness and increase sales. Taking and expanding the branding of the Life & Death pack, we came up with…
You won’t find much mainstream coverage on Europe’s controversial ‘meme ban’ and getting your head around it might take until Christmas, but perhaps it’s this lack of transparency that allowed this legislation to get passed, despite MEPs initially voting against…
When I tell people my job title as a Content or Copy Editor, I often notice a vague look of confusion begin to cloud their faces. The best way to clarify the matter? Telling them that I proofread other people’s…
For anyone working in social, it feels like it’s been a lifetime since Facebook bought Instagram. We’ve been teased with changing algorithms, new capabilities and paid advertising, but never given full reign to use them to their full potential. Until…
Keeping the tone of voice for your brand as consistent as possible is crucial. It may seem near impossible to maintain a strong voice across the all of the avenues of communication you need to have with consumers and other…
August brought the annual Leeds Pride event to our wonderful home city. The parade was the event’s biggest ever with 120 floats taking to the streets and an estimated 40,000 people in attendance. Leeds has never been prouder to support…
The decline in live TV viewers has been well documented over the years, largely thanks to the introduction of recorded shows and the rise of subscription-based streaming services like Netflix and Amazon Prime. After all, who hasn’t come face to…
This sounds like the start of a bad joke… Well, maybe in some ways, it is. You know the glitter glass heart logo, the villa, the neon strip lights, the pool and that intensely-green astroturf lawn that somehow hasn’t faded…
There’s the age old saying of ‘Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.’ but these days there’s a much more millennial equivalent… Would…
Last weekend I went on a National Holiday, or to be more specific a Mystery Tour, where the passengers don’t find out where they are going until they arrive. Our client, National Holidays, set me the challenge of capturing the…
With a free platform to share anything from art to new products, Instagram has fast become the first stepping stone for many budding entrepreneurs. If you think about it, this is revolutionary stuff. Traditionally, new businesses would need to spend…
How to run a politically-charged campaign. Many brands shy away from divisive topics when it comes to advertising and social media campaigns. It would seem the backlash of such classically misguided campaigns as Pepsi’s Kendall Jenner ad or Starbucks ‘race…
Our client Indie Bay snacks help make snacking healthier and happier. Using only natural ingredients to make their pretzel bites, they’re a source of protein, fibre and satisfaction that are almost too-moreish for a healthy snack (we’ve certainly…
What exactly is Digital currency? *Digital currency (digital money or electronic money or electronic currency) is a type of currency available only in digital form, not in physical (such as banknotes and coins). It exhibits properties similar to physical currencies but allows for instantaneous transactions and borderless transfer-of-ownership. Cash…
With so many variations and brands of products available to the consumer, it can seem impossible for brands to make an impression when their product is part of a crowd. When everything else such as core messages and target audience…
When Unilever’s CMO Keith Weed makes a stand, pretty much the entire marketing world follows suit, so his latest statement on social following should certainly rock the boat of how we approach follower growth and work with influencers. And for a…
April 1st – the time of year when marketeers get to flex their creative muscles and have a little fun with weird and wonderful product launches that could almost pass as the real deal. This year, we got the rare…
We headed across the North last month, from the top of the Moors to the hustle and bustle of Manchester with some great shoot days and various multi-disciplined projects to shout about. Starting off with the launch of a new…
In an age where we can’t remember if we’re supposed to eat eggs or not, whether avocado is actually good for us and what on earth de-mono-un-poly-saturated is supposed to mean, keeping it simple is the easiest option. That’s where…
It all started when Frankie Fox got a bumper crop of beetroot from her garden and wondered what on earth she was going to do with it all. After all, you don’t waste good food – Frankie’s dad, the original…
This week Brilliant turned six. A small age for a company but a mature one in the world of social media who’s own lifespan is only a few years more senior. What can I say, it’s been a journey! Time…
The dust has settled on the battle of festive advert supremacy for another year. Retail juggernauts such as John Lewis, Sainsbury’s and Apple all had a stab at creating the advert of the festive season, with an aim to be…
This weekend I spoke at the fantastic Bread & Butter Festival at The Institute of Directors in London – it was the UK’s first Food Founders Festival and a chance for emerging and growing brands to learn the best ways…
For months and months, the Eastgate area of Leeds has been overcome with the sound of construction. At the bottom of Kirkgate Market, there’s been a sea of men in high-vis jackets eating bacon butties for their lunch for what…