Back at the beginning of 2020 we started on a journey with the team at Humpit Hummus and Pita Bar to refresh their brand and give their restaurants a new lease of life.

2020 brought us all unexpected challenges and changes to everyday life. With the temporary shut down of the restaurant industry and the subsequent re-opening of some Humpit venues from June, we had the opportunity to re-brand and build a new identity for the venues.

Nodding to their existing identity the team at Brilliant worked with the team at Humpit to evolve the bones of the brand many know and love. Introducing a new more colourful look and feel which harks to the heritage of hummus and pita and introduces a new tagline that sums up the offering perfectly. Filled, fresh, fast.

The business has re-opened 4 of their restaurants at the time of writing this and a new pop-up in Harrogate. Initially bringing the new look to their York store and joining forces with Doe bakery we look forward to rolling out the brand across venues in the coming months.

To find out more about Humpit and your nearest venue click here.