Apparently almost 46% of people in Great Britain say they drink instant coffee according to Retail Times. In comes, our hugely successful client Beanies who specialise in flavour coffee, popular with a variety of different audiences they make more than 20+ amazing flavours to tickle your taste buds, their coffees are also low in calories and contain no sugar – what more could you want?
With an ecommerce store it was key to effectively promote their products across their social channels to drive sales. This year we changed their advertising strategy including scaling their direct response through web traffic and retargeting. By integrating their product feed via their WooCommerce site, we could dynamically retarget people based on actions they took on the website. Whilst ensuring Beanies were always getting a great return on their advertising spend.
This Christmas has been their most successful yet. Last year’s sell-out Advent Calendar came back with a new design and was again a best seller in their online shop from its release in September. Alongside a multitude of Christmas bundles, new flavour releases hitting some big supermarkets and some hugely successful competitions. December proved to be their busiest period to date. Boy, did we get those Sales Beans working their socks off!
Throughout the year, we also worked on building the Beanies email database, sending out key Christmas email campaigns to their audience, which helped drive additional sales to the website.
Look out for what we have planned for Beanies in the new year – it’s going to be BIG and brilliant!