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Copywriting Digital

October 11, 2021

Just Do I.T: Will AI Replace Copywriters?

‘So… What’s the line?’ As a copywriter, that’s a question I ask myself almost every day, if not every few hours. If by some freak circumstance I don’t ask the question, you can bet one of my colleagues will. Sometimes,…

Jonny Corrall

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Brand Copywriting Digital

August 20, 2021

Great Branter! Exploring 2021’s Biggest Twitter Trend

‘Branter’. It’s a word that featured in absolutely no one’s vocabulary as of just a few months ago. But unfortunately for the Oxford English Dictionary (and the English language in general), it’s one that’s started to be whispered in marketing…

Jonny Corrall

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Copywriting Design Digital Marketing PR Success Stories

November 26, 2020

Pioneering the UK Launch of Fitch & Leedes

Fitch & Leedes had already established themselves as the number one tonic brand in South Africa and with their sights set on the UK and a distributor, Hoyle Bottom Spirits lined up the next step was bringing in a marketing…

Laurra Davis

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Copywriting Digital

February 7, 2020

How to keep your content copy fresh

Everyone's a social media copywriter these days. Even if you've binned off social media altogether, the likelihood is you've dabbled in some social media copywriting in your lifetime. The difference is, you're much less likely to have written on behalf…

Jonny Corrall

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Copywriting Digital Success Stories

January 19, 2020

An ode to Paul Newman

Don't worry, this blog doesn't include any of my personal poetry. You have to earn the right to read to those powerful rhymes. Entitling this here blog, "An ode to Paul Newman", simply conveyed my admiration for this newfound personal…

Jonny Corrall

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Copywriting Marketing

October 4, 2019

Spotify’s ‘Listen Like You Used To’ campaign: a lesson in lean, loveable ad copy

Spotify’s latest campaign has got the British public chatting, chuckling and copping wry smiles up and down the country. The new ‘Listen Like You Used To’ campaign features a set of tongue-in-cheek billboards as well as digital placements. The ads…

Jonny Corrall

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