Social Media

Understanding HFSS: turning change into social media success Written by Scott Colley For food and drink marketers and brand managers, the upcoming HFSS advertising regulations are set to bring one...

Instagram's 4:5 update - it's getting taller! Written by Laurra Davis We reported on this back in September last year when the platform was testing out a new vertical feed...

The Edge: Golden Quarter special edition Written by Mike Davis A deep dive into Golden Quarter strategies, trends and actions to help brands cut through the noise on seasonal social...

Hashtags won’t save you on Instagram Written by Scott Colley Recently, we had a discussion in our office about the current importance of hashtags in social media… a discussion that...

What the next generation means for community management Written by Jonny Corrall Oh god… they’re here.   The next generation. Yes, if you thought marketing to Gen Zs was tough,...

Your audience has the answer! How social media listening inspires smarter marketing strategy Written by Jamie Hirst Social media has been a vital component of every brand’s marketing mix for...

Taking community management beyond the screen Written by Gwyn Lawrence The battle to stand out amongst brands who want consumer attention is often about getting across the ‘why us’ of...

Hurray a new social channel for everyone to get their heads around! Last week Meta launched their new platform, Threads… perhaps you’re wondering if you need to be on it...

If the average person in our extremely online world is just a single 'like' from being swept away by an endless wash of feeds, grids, and comment sections, then it’s...

Over the past few years, Influencer Marketing has been an extremely successful strategy when executed correctly. This type of marketing seems pretty new, as it’s only become popular over the...