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Digital Environment Marketing Social Media

November 11, 2019

The Brilliant Debrief; supermarket sustainability, Instagram stories and Christmas ads.

Supermarket plastic pledges show united consumers can drive change In previous years, the gap between what consumers reported they wanted to happen vs their actual shopping habits was fairly contradictory and therefore a blocker for supermarkets to make a…

Steph Pullen

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Brilliant Agency Digital Marketing Social Media

November 1, 2019

Brilliant Debrief; vegan ready meals, Facebook getting election-ready, and the big ban on suggestive emojis.

Vegan ready-meals are hot right now Sales of vegan meals have absolutely exploded as stats from the 2019 plant-based category report show. Reportedly the introduction of own-brand lines, most notably from Tesco and M&S, have jump-started this uptake. The Kantar…

Steph Pullen

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Digital Marketing Social Media

October 25, 2019

Brilliant Debrief; Facebook Live cooking shows, low-alcohol beverages and Amazon’s new gin.

The first 'screen-to-mouth' cooking show airs on Facebook Live We'll excuse you from not knowing Redmart (Singapore's premier online supermarket), they weren't much on our radar, either. In any case, the Singaporean retailer has made headlines this week by…

Steph Pullen

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Brilliant Agency Digital Marketing Social Media

October 18, 2019

The Brilliant Debrief; Snapchat Ads, Google influencers and Jennifer Aniston’s Instagram world record.

Snapchat’s new, hassle-free advertising product Snapchat is looking to muscle in on direct to consumer brands with a tasty new advertising feature called Dynamic Ads. The new ads feature offers an incredibly easy route for brands to advertise their…

Joe Browne

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Brilliant Agency Environment Marketing Social Media

September 20, 2019

The Brilliant Debrief; E.ON campaign to tackle pollution, Facebook AR Ads and Spotify’s Gen X outdoor campaign.

E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution E.ON’s latest campaign sees the brand take up the battle against air pollution, with the Marketing department declaring that in order to survive, it must have…

Steph Pullen

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Digital Marketing Social Media

September 5, 2019

The changing landscape of Instagram; then and now.

Do you remember Instagram before influencers? I’m struggling to recall a time before everything in my feed was the perfect embodiment of what, as a rational people, we know must have taken hours of conceptualising and preparation, before we see…

Steph Pullen

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Brilliant Agency Digital Marketing Social Media

August 23, 2019

The Brilliant Debrief; Brits eating habits, Apple’s ‘handle with care’ credit card, Coca Cola bots and Facebook’s activity tracking.

Each week our team comes together to share key stories and insights from the news cycle. This week, we had a special guest - Liv, as she joins us for work experience and explores this week's news stories, too! Take…

Steph Pullen

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Brilliant Agency Marketing Social Media

August 6, 2019

Mrs Elswood’s first annual Pickle-nic Week

Our awesome client, Mrs Elswood (the number one Pickled Cucumber brand in the UK, in case you didn’t know!) challenged us to create a splash for them, for Picnic Week 2019. And we thought, YES! Everyone needs to be reminded…

Steph Pullen

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Design Digital Marketing Social Media

July 30, 2019

What do people really think about a brand?

A tagline/advertising slogan/mission statement is an integral part of a brand and is implemented to reinforce the key aspects of the product or service offering. They can be utilised to generate publicity and unify a company’s marketing strategy. Most corporate…

Jonathan Amos

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Brilliant Agency Marketing Social Media

July 26, 2019

The Brilliant Debrief; Deliveroo, Food waste and Tories on Facebook.

Each week our team comes together to debrief and share key stories and insights from the news cycle. Take a gander below and find out what’s caught our attention this week. Deliveroo set to deliver more than meals. This summer…

Steph Pullen

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