March 18, 2022
A Celebration in Every Sense – Helping Lee Kum Kee Deliver Their Chinese New Year 2022 Campaign
Food is the foundation of all Chinese New Year festivities and as the renowned inventors of oyster sauce, it’s important Lee Kum Kee are always a key ingredient! So to further establish a connection between brand and occasion, Lee Kum…
October 18, 2021
Brilliant acquire London agency, CHI to support our growth
After a long search to find the perfect fit for an agency to bring into Brilliant we're pleased to announce the acquisition of London based, CHI Communications! Social media and digital marketing is always evolving, and at the forefront is…
September 9, 2021
Talking Taboo – How brands use digital advertisements to embrace femininity, self-love and taboo topics.
“I enjoy talking about things that are ‘taboo’ because it makes them not taboo anymore.” - Sarah Silverman, comedian and taboo tantaliser. Although this quote was made in regards to stand up comedy, I’m sure it’s a feeling shared by…
August 20, 2021
Ring Light, Smart Phone, Action – The Move Toward Video Marketing in 2021 and Beyond.
When TikTok sauntered onto the social media stage back in September of 2017, no one quite expected the video-focused app to disrupt the status quo of digital marketing quite like it has. With over 1 billion users in over 150…
November 26, 2020
Pioneering the UK Launch of Fitch & Leedes
Fitch & Leedes had already established themselves as the number one tonic brand in South Africa and with their sights set on the UK and a distributor, Hoyle Bottom Spirits lined up the next step was bringing in a marketing…
August 21, 2020
Why Brands Should Be Using Instagram Stories
Instagram first launched their Stories feature back in 2016 – doesn’t time fly when you’re having fun on social media! The launch arrived at a time when Snapchat was making waves with ephemeral content; something we were all still getting…