Lynne Ella Pearson, Author at Brilliant Agency | Social Media | Branding | Marketing

Recruitment

February 1, 2019

Wellness at work: movin’ on up

Here at Brilliant we’ve been building health and wellbeing into our day more and more. As well as our discounts with Lean Lunch, paid for gym memberships, quarterly sessions with Better Than Yetserday we’ve also been learning how to move…

Lynne Ella Pearson

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January 6, 2019

It’s all in in the brief

It might seem straightforward in theory but the art of writing a brief is not to be underestimated. At Brilliant we're a creative bunch and when it comes to articulating what we need our Design and Content team to do we've…

Lynne Ella Pearson

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Digital

November 20, 2018

We don’t celebrate Thanksgiving but we’ll take Black Friday, thanks very much.

An American phenomenon we Brits mainly heard irreverent references to on the television. It would now seem with the trend migrating this side of the pond in the last few years it’s here to stay. The concept of getting discount…

Lynne Ella Pearson

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Marketing

October 25, 2018

The Social Senior

They might be a bit late to the party but they're here to stay. The 'Social Seniors' now make up Facebook's second largest demographic this year. Whilst younger audiences flock to Instagram in their droves the over 55s have cultivated…

Lynne Ella Pearson

Love0

Digital

October 22, 2018

Where did my smartphone go?

A smartphone’s main component is the SoC, or ‘Systems on Chip’. It is the chip that houses the phone's modem, video and display processors, CPU, GPU and is essentially what makes a smartphone so smart. The chips have been getting…

Lynne Ella Pearson

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Marketing

September 26, 2018

Emotive Marketing – It always gets the better of us

In a sea of never-ending advertisements, click bait and sponsored posts. There is very little left to prick our interest. Unless you know how to give us the goosebumps, laugh out loud and maybe even shed a tear, in general,…

Lynne Ella Pearson

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Digital

September 21, 2018

What is Article 13 and why should I care?

You won’t find much mainstream coverage on Europe’s controversial ‘meme ban’ and getting your head around it might take until Christmas, but perhaps it’s this lack of transparency that allowed this legislation to get passed, despite MEPs initially voting against…

Lynne Ella Pearson

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September 20, 2018

Copy editing and proofreading: what’s the difference?

When I tell people my job title as a Content or Copy Editor, I often notice a vague look of confusion begin to cloud their faces. The best way to clarify the matter? Telling them that I proofread other people’s…

Lynne Ella Pearson

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Digital

August 13, 2018

We’re proud but we’ve still got way to go

August brought the annual Leeds Pride event to our wonderful home city. The parade was the event’s biggest ever with 120 floats taking to the streets and an estimated 40,000 people in attendance. Leeds has never been prouder to support…

Lynne Ella Pearson

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Digital

July 9, 2018

Indie Bay in motion

Our client Indie Bay snacks help make snacking healthier and happier. Using only natural ingredients to make their pretzel bites, they’re a source of protein, fibre and satisfaction that are almost too-moreish for a healthy snack (we’ve certainly…

Lynne Ella Pearson

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