Scott, Author at Brilliant Agency | Social Media | Branding | Marketing

Design Digital Marketing

March 28, 2019

The Power of Story-selling

Great brands tell great stories. It’s this unique ability to communicate their ‘why’ that forms the foundation to their success and longevity. In today’s consumer driven society, customer loyalty leaves a lot to be desired. One minute we’re shopping at…

Scott

Love0

March 1, 2019

Through the lens: how to take incredible travel photos

Ok, so I’ll be the first to admit, photography was no more complex than capturing a quick picture on my iPhone – which I’m sure we’ve all done at some point in our lives. With today’s technology, it’s far too…

Scott

Love0

February 25, 2019

Yoko Ono – cutting through the noise.

You may have heard that Yoko Ono has an exhibition on at Leeds Arts University. A selection of her interactive installations, which have been shown internationally since 1966. I went along and it was pretty great! Here's why. The exhibition…

Scott

Love1

January 13, 2019

Wellness at work: why brilliant sleep matters

One of the main goals for Brilliant is to create a working environment that promotes wellbeing and gives our team access to things to support that like free gym membership, subsidised healthy lunches and regular wellbeing sessions. This is a…

Scott

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Marketing

January 3, 2019

5 New Year’s resolutions for brands on social

With the ever growing landscape of social media, it’s becoming impossible to avoid. It’s no longer an optional part of marketing; audiences expect a social presence from their favourite brands, as it allows them to feel connected, solve problems and…

Scott

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Digital

December 13, 2018

The five biggest food trends at this year’s Food Matters Live

In the food and drinks industry, people are constantly trying to predict the next big thing and beat the competition to market. We saw plenty of newly established and soon to launch brands at this year’s Food Matters Live and…

Scott

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Marketing

November 26, 2018

Creating multi-platform campaigns for Very Lazy

For many of our clients, we manage campaigns across several digital channels. This means being able to adapt content to each platform, for maximum engagement and impact. This can be tricky! Content that works well on Instagram as a slider…

Scott

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Digital

November 20, 2018

Food styling hacks and tips for creating more engaging content

It’s 2018. Plain product and packaging photos just won’t cut it on social media anymore. With so many brands trying to get a slice of the action, ever-changing algorithms and Facebook supposedly putting friends and family first, businesses need to…

Scott

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Digital

September 19, 2018

Integrated Instagram advertising is here… Finally!

For anyone working in social, it feels like it’s been a lifetime since Facebook bought Instagram. We’ve been teased with changing algorithms, new capabilities and paid advertising, but never given full reign to use them to their full potential. Until…

Scott

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July 27, 2018

Why engagement > followers… The realities of growth on social in 2018

There's the age old saying of 'Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.' but these days there's a much more millennial equivalent... Would…

Scott

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