Scott, Author at Brilliant Agency | Social Media | Branding | Marketing

Digital Marketing

July 12, 2019

The Brilliant Debrief; #BoycottHeck, plant-based cities, vegan chocolate and canned coffee.

ICYMI – #BoycottHeck Note to self – don’t name a product after Boris Johnson... This week Heck was at the mercy of the Twittersphere after they invited the Tory leadership candidates to their factory. Though the Yorkshire-based sausage makers were…

Scott

Love0

Digital

July 11, 2019

Supporting a brand as they grab the horns and storm into one of the UK’s largest supermarkets!

This month we had the privilege of supporting a brand, as they launched their product into one of the biggest supermarkets in the UK (the third largest in the UK to be exact) and we wanted to make sure they…

Scott

Love0

Marketing

July 9, 2019

Influencers; telling the real from the fake

A recent investigation into the Instagram followings of the 2019 Love Island contestants has brought the debate about influencers and their value back into the limelight. It was revealed that each contestant has a majority of FAKE followers on their…

Scott

Love0

Digital Marketing

July 5, 2019

The Brilliant Debrief; fancy pickles, Instagram Stories, authentic LGBTQ+ marketing and Heineken’s data mission.

Pickles top the charts at the Fancy Food Show Sweet, sour and crunch are making a comeback in the form of pickles - something we know all about, thanks to our client, Mrs Elswood! They were named the number one…

Scott

Love0

Digital

July 3, 2019

Leaf it Out: Supermarket Ditches Plastic!

Of the 9 billion tonnes of plastic produced every year, what are you doing to improve upon the 9% which is only currently being recycled?! That’s exactly what the Rimping supermarket in Chiang Mai thought, before coming up with an…

Scott

Love0

Digital Marketing

June 28, 2019

The Brilliant Debrief; helping the homeless, Boots plastics pact, fast fashion and banana leaf packaging.

Each week our team comes together to debrief and share key stories and insights from the news cycle. Take a gander below and find out what’s caught our attention this week. The Yorkshire soup that’s helping the homeless Our Client,…

Scott

Love0

Digital

June 24, 2019

Creating & Developing a Unique Tone of Voice

How and where do you begin creating a specific tone of voice for a brand? Good question. It’s one that at some point you’re going to have to tackle and approach head-on before rolling out any kind of copy that’s…

Scott

Love0

Digital Marketing

June 21, 2019

The Brilliant Debrief; Cannes Lions, Love Island Fakers and the Meat-Free Butcher.

Each week our team comes together to debrief, and share key stories and insights from the news cycle. Take a gander below and find out what’s caught our attention this week. What’s being said at Cannes Lions festival? Cannes Lions…

Scott

Love0

Digital Marketing

June 14, 2019

The Brilliant Debrief; The battle against plastic, Bird’s Eye getting deep and FMCG influencer campaigns.

Each week our team comes together to debrief, and share key stories and insights from the news cycle. Take a gander below and find out what’s caught our attention this week. Tetley is dunking into the world of no/minimal plastic…

Scott

Love0

Digital

June 10, 2019

Amazin: The Future of Retail

As consumers, how can we be engaged more? How can my shopping experience be made easier? How can my shopping experience be fit around me? The true future of retail, on the surface, could appear confusing. And questions like…

Scott

Love0