The Brief

Much-loved makers of pre-chopped cooking ingredients, Very Lazy came to us with the task of injecting fun and personality into their social media presence. With a product that is widely distributed.


Current client – view our most up to date work below  

Our Approach 

We created a new style for the photography, graphics and motion along with a refreshed personality-driven tone of voice that cuts through the noise of the online foodie universe.

We brought the products to life by introducing The Very Lazy Clan: a collection of characters based on the core ingredients that we could use to add fun and energy to the content. Offering the followers value in the form of handy kitchen tips, easy to make recipes and at every turn humour and light-hearted community management that keeps the Very Lazy customers coming back for more. 


Brand Positioning – Social Strategy – Social Media Management – Community Management – Print – Influencer Activation – Food Styling – Photography – Animation  

“Working with Brilliant has been incredibly easy and rewarding. A truly passionate team of people, highly skilled, and delivering excellent client relationships, what more could you want in an agency partner.

Andrea Anderson - Marketing ManagerThe English Provender Co.