A brand that needs no introduction, Thorntons has been a British institution for well over a century.
In the last few years, Thorntons has readjusted its focus to primarily online retail and sought more supermarket listings through new, innovative ranges.
So as part of their Project Rejuvenate, we were asked to put together a social media strategy that could revive their dormant channels and drive customers to their site.
Because despite their history, Thorntons aren’t content with being a point of nostalgia. They’re looking to move their products into the 21st century!
Thorntons has always been a much-loved brand, but their socials had slowly become untouched and unloved.
So to breathe a little life back into their digital presence, we first set about creating an entirely new look and feel for their social channels, one which could modernise the brand and capture their audience’s attention.
With a combination of new videography, photography, graphic stylings and even a new tone of voice, we were able to refresh and reestablish the Thorntons identity, delivering important key messages around gifting, quality and taste.
After soft-launching this to our existing followers, we then built out new audiences for their paid advertising, using organic and paid social to spread the word and spark the Thorntons online comeback!
Getting engagement is one thing, but what you do with it is another!
Slowly but surely, we’re rebuilding the Thorntons online community through vigilant and proactive community management.
Rather than a space for questions and complaints, our engagement and reaction to audience comments has inspired more positive interaction across the board, something which will help grow our audience in the long run.