Packed with antioxidants and healthy nutrients, matcha tea is the energetic beverage coming for coffee’s crown, and leading the charge is PerfectTed and Brilliant!
Sick of caffeine crashes at the hands of coffee, PerfectTed was formed by best friends Levi, Marisa, and Teddie – a trio seeking to make the world a greener place (and the mind a happier space.)
From creating their branding to redefining their strategy, we worked with them to help put matcha tea on the UK map, converting consumers to a new, healthier grab-n-go beverage that’s still worth buzzing over.
And with a recipe that delicious, it didn’t take long for us to be converted in the process!
Our Approach
Inspired by the positive ‘get up and go’ attitude of their founders, PerfectTed was never going to be the standard, brown and boring coffee carton… So Brilliant set out to create a brand that bounces right off the shelf, encapsulating matcha energy through packaging and persona!
Beginning with their all-new logo, we juxtaposed bold, comic-book typography with a simple hand-written flourish – a reflection of their flawlessly healthy beverage, delivered with a personal touch.
The packaging itself then sought to echo the energetic nature of the product, incorporating a colour palette of pinks and greens that celebrate the ceremonial shade of their Matcha, as well as the cream palette of their Matcha Oat Latte.
With the packaging looking punchy, it was then just a case of ensuring the brand had the personality to match.
Upbeat, fun and super approachable, we created a unique brand TOV to ensure their every word is ready to energize you with positivity, and every aside is full of enthusiasm (as if you’ve just swigged a big gulp of the stuff!).
Through motion graphics, brand assets and on-pack designs, we then made sure this voice was an ever-present sewn into the brand aesthetic, making particular use of scrapbook sticker visuals – like a super fan declaring their love for matcha!
The result is a youthful, poppy and positive brand, bringing bounds of energy before the matcha even hits your lips…
Services
- Branding
- Brand Strategy
- Brand Logo & Guidelines
- TOV
