One day on a whim, we finally decided to stop and take a look.<\/p>\n
Standing proudly in amongst a motley crew of (accurately painted) resin animals, he stood out like a sore thumb.<\/span><\/p>\n \u2018What\u2019s with the red elephant?\u2019 We asked. Now we certainly didn\u2019t NEED a big red elephant, and he was definitely way too big for our then tiny office. Plus he was expensive! (Turns out bargains were not to be had even on a mistakenly painted elephant).<\/p>\n \u2018We\u2019ll take him!\u2019<\/p>\n The shop owner was confused, didn\u2019t we want to wait until the following week when the correct grey elephant showed up? Well no, actually we didn\u2019t. We wanted the red elephant.<\/p>\n He was of course sad to leave his friends, the resin bulldog, the resin gorilla and of course the resin crocodile. But we promised him a happy life, and occasional cleaning behind the ears.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n So Rosso has now been with us for many years, finally arriving in our current office with actual space for him to stand in and a jungle of plants to keep him company.<\/p>\n \u2018What\u2019s with the red elephant?\u2019 people ask when they see him. \u2018What does it mean? What\u2019s the significance?\u2019<\/p>\n He came on a road trip once to London, where Laurra was doing a talk at the Speciality & Fine Food Fair. We\u2019d run out of time to build a stand so we thought, let\u2019s just take Rosso, at least it will be memorable! So we anchored him down in the back of a van and drove him down the M1 for the trip of a lifetime.<\/p>\n \u2018What\u2019s with the red elephant?\u2019 They said when we got there.<\/p>\n On a 2×2 stand it\u2019s safe to say he WAS the entire stand!<\/p>\n So Laurra did her talk and directed people to find her at the stand with the big red elephant.<\/p>\n \u2018Ah marketing… it\u2019s like the elephant in the room!\u2019<\/p>\n \u2018It\u2019s red because it\u2019s different, so it stands out in a sea of grey.\u2019<\/p>\n \u2018It\u2019s disruptive, just like brands need to be.\u2019<\/p>\n Err yeah, yeah that\u2019s exactly what we meant.<\/p>\n When we rebranded it was touch and go as to whether Rosso (then very red) would tie in with our new pink and teal colour scheme. Nothing a bit of spray paint in the car park wouldn\u2019t fix. So now he\u2019s more Rosa coloured than Rosso but he does match the decor and he seems pretty content to have been given a new lease of life.<\/p>\n So there you go, that\u2019s the story of Rosso the Red Elephant. He\u2019ll look forward to meeting you if you come and visit the Brilliant office.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”9202″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”9201″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”9206″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Rosso The Elephant is the third longest…<\/p>\n","protected":false},"author":10,"featured_media":9201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"yoast_head":"\n
\n\u2018A mistake\u2019, said the shop owner, accidentally sprayed red instead of grey, \u2018and who\u2019d bloody want it like that!?\u2019<\/p>\n