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Snapchat is looking to muscle in on direct to consumer brands with a tasty new advertising feature called Dynamic Ads. Is it a sign of the times that tech companies\u2019 new features seem to imply we\u2019re all lazy, binge-eating slobs too busy stuffing our faces to bother using our devices properly, whilst obviously too dependent on said devices to suffer putting them down to eat?\u00a0🤷♂️ Whether or not you\u2019re worried that big brands are all too quick to treat us like the slobs we are, it\u2019s a creative influencer campaign that at the very least aims to highlight new features in a more creative way. And who could possibly say no to a free pizza with their gifted phone? So, yeah\u2026 fair enough, really.<\/p>\r\n\r\n\r\n\r\n
The new ads feature offers an incredibly easy route for brands to advertise their products on the platform. They’ll be able to create ads by simply integrating their product catalogue into Snapchat\u2019s ads platform. Snapchat will then do all the heavy lifting as their system builds the ads itself in real-time. If the product availability or price changes so will the Dynamic Ad. Snapchat will match the product to the consumer based on previous website browsing behaviour.
It’s a strong move from Snapchat which is certainly lagging behind the likes of Facebook and Instagram in this department. The ease at which these Dynamic Ads can be implemented seems to be a no-brainer for eCommerce brands even if they’ve not considered advertising on Snapchat before.
The only question is: does their platform offer an attractive audience to advertise to? If yes, Dynamic Ads seem to be a home-run.
To learn more, jump onto Tech Crunch<\/span><\/a>.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nDomino\u2019s and Google get creative with influencer box campaign<\/strong><\/h3>\r\n\r\n\r\n\r\n
Though this hypothesis may well be a little on the nose, it seems to be the undertone for Google\u2019s latest influencer campaign in collaboration with Domino\u2019s pizza. The 50 selected influencers were sent out large greasy pizzas that included a \u2018Premium Topping\u2019 in the form of the new Google Pixel 4. The new phone features a host of hands-free features, from complex voice commands to facial recognition unlocking etc. etc. The crux of the collab with Domino\u2019s was to prove to the masses that these features are so advanced you can use them whilst chowing down on greasy as pizza. \u00a0
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