{"id":11985,"date":"2023-07-10T10:11:13","date_gmt":"2023-07-10T10:11:13","guid":{"rendered":"https:\/\/www.brilliantagency.co.uk\/?p=11985"},"modified":"2023-07-10T10:18:01","modified_gmt":"2023-07-10T10:18:01","slug":"what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand","status":"publish","type":"post","link":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/","title":{"rendered":"What is Threads and should we be using it for our food and drink brand?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hurray a new social channel for everyone to get their heads around! Last week Meta launched their new platform, Threads\u2026 perhaps you\u2019re wondering if you need to be on it and what happens if you do (or don\u2019t!) join it!<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”11987″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

What is Threads?<\/b><\/p>\n

Threads is a standalone app that’s connected to your Instagram account. It\u2019s designed for sharing text-based posts, photos and videos with a close group of friends and followers, and is aiming to be a bit more intimate than Twitter.<\/p>\n

Meta says, is designed to be a space “where communities come together to discuss everything from the topics you care about today to what\u2019ll be trending tomorrow. Whatever it is you\u2019re interested in, you can follow and connect directly with your favourite creators and others who love the same things \u2014 or build a loyal following of your own to share your ideas, opinions and creativity with the world.”<\/p>\n

Is it the same as Twitter?<\/strong><\/p>\n

Threads will have a 500-character limit. Similar to Twitter, users can reply to, repost and quote others\u2019 Threads posts<\/p>\n

You can only share posts with a close group of friends and followers on Threads. On Twitter, you can share posts with anyone who follows you so Twitter is better for sharing with a wider audience, but yes it\u2019s similar in other ways like being a more text-based platform.<\/p>\n

Threads does not currently support direct messages, while Twitter does. Threads also does not currently support business profiles, while Twitter does.<\/p>\n

A lot of brands and celebrities are already on there and finding their way with it.<\/p>\n

What type of content would we be able to post on there?<\/strong><\/p>\n

It\u2019s more text based but you can still share photos, videos and GIFs.<\/p>\n

Is there a cost implication to joining it so we can claim our user name?
\n<\/b>The account is directly linked to your existing Instagram account so you can join very easily for free. It will also import all of your current information from Instagram and you have the option to also follow all of the current accounts that are being followed.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”11989″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Will we have the same amount of followers if we sign up?<\/b><\/p>\n

No, it doesn\u2019t bring across your followers, only the people you are following (unless they choose to follow everyone they are already following and your brand is one of those accounts).<\/p>\n

Can someone take our username if we\u2019re not on the platform<\/b><\/p>\n

No as you have an Instagram account no one can take your username on Threads, but this also means you cannot choose a different username to the one you have on Instagram already (this might change in the future.) It\u2019s also case sensitive so there can be accounts with the same name using different capitalisations.<\/p>\n

If we sign up can we leave it? <\/b><\/p>\n

But it\u2019s not quite so easy to leave Threads. While users can temporarily deactivate their profiles via the settings section on the app, Threads says in its privacy policy that \u201cyour Threads profile can only be deleted by deleting your Instagram account.\u201d<\/p>\n

Can we advertise on there?<\/strong><\/p>\n

Not at the moment as it\u2019s so new and Meta hasn\u2019t announced any plans to introduce advertising\u2026. but Zuckerberg won\u2019t miss the\u00a0<\/span>chance to make money for sure!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple”…<\/p>\n","protected":false},"author":3,"featured_media":11986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhat is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brilliantsocial\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T10:11:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T10:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurra Davis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurra Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\"},\"author\":{\"name\":\"Laurra Davis\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/eef061923f64ce6effeae6f4a1ccfa1d\"},\"headline\":\"What is Threads and should we be using it for our food and drink brand?\",\"datePublished\":\"2023-07-10T10:11:13+00:00\",\"dateModified\":\"2023-07-10T10:18:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\"},\"wordCount\":1448,\"publisher\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg\",\"articleSection\":[\"Digital\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\",\"url\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\",\"name\":\"What is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg\",\"datePublished\":\"2023-07-10T10:11:13+00:00\",\"dateModified\":\"2023-07-10T10:18:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage\",\"url\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg\",\"contentUrl\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg\",\"width\":1328,\"height\":1088},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brilliantagency.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Threads and should we be using it for our food and drink brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#website\",\"url\":\"https:\/\/www.brilliantagency.co.uk\/\",\"name\":\"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\",\"description\":\"Marketing, branding and social media agency for food, drink and consumer brands | Social Media | Marketing | Brand\",\"publisher\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brilliantagency.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#organization\",\"name\":\"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\",\"url\":\"https:\/\/www.brilliantagency.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2022\/08\/Brilliant_Icon_Coral.jpg\",\"contentUrl\":\"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2022\/08\/Brilliant_Icon_Coral.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands\"},\"image\":{\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brilliantsocial\/\",\"https:\/\/x.com\/brilliantsocial\",\"https:\/\/www.linkedin.com\/company\",\"https:\/\/www.instagram.com\/brilliantsocial\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/eef061923f64ce6effeae6f4a1ccfa1d\",\"name\":\"Laurra Davis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538521f05292424864bfd054240dd2cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538521f05292424864bfd054240dd2cd?s=96&d=mm&r=g\",\"caption\":\"Laurra Davis\"},\"url\":\"https:\/\/www.brilliantagency.co.uk\/blog\/author\/laurra-davis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/","og_locale":"en_GB","og_type":"article","og_title":"What is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","og_description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple”...","og_url":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/","og_site_name":"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","article_publisher":"https:\/\/www.facebook.com\/brilliantsocial\/","article_published_time":"2023-07-10T10:11:13+00:00","article_modified_time":"2023-07-10T10:18:01+00:00","og_image":[{"width":1328,"height":1088,"url":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg","type":"image\/jpeg"}],"author":"Laurra Davis","twitter_misc":{"Written by":"Laurra Davis","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#article","isPartOf":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/"},"author":{"name":"Laurra Davis","@id":"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/eef061923f64ce6effeae6f4a1ccfa1d"},"headline":"What is Threads and should we be using it for our food and drink brand?","datePublished":"2023-07-10T10:11:13+00:00","dateModified":"2023-07-10T10:18:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/"},"wordCount":1448,"publisher":{"@id":"https:\/\/www.brilliantagency.co.uk\/#organization"},"image":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg","articleSection":["Digital"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/","url":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/","name":"What is Threads and should we be using it for our food and drink brand? - Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","isPartOf":{"@id":"https:\/\/www.brilliantagency.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg","datePublished":"2023-07-10T10:11:13+00:00","dateModified":"2023-07-10T10:18:01+00:00","breadcrumb":{"@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#primaryimage","url":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg","contentUrl":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2023\/07\/threads-instagram-app-how-to-use-it.jpg","width":1328,"height":1088},{"@type":"BreadcrumbList","@id":"https:\/\/www.brilliantagency.co.uk\/blog\/digital\/what-is-threads-and-should-we-be-using-it-for-our-food-and-drink-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brilliantagency.co.uk\/"},{"@type":"ListItem","position":2,"name":"What is Threads and should we be using it for our food and drink brand?"}]},{"@type":"WebSite","@id":"https:\/\/www.brilliantagency.co.uk\/#website","url":"https:\/\/www.brilliantagency.co.uk\/","name":"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","description":"Marketing, branding and social media agency for food, drink and consumer brands | Social Media | Marketing | Brand","publisher":{"@id":"https:\/\/www.brilliantagency.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brilliantagency.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.brilliantagency.co.uk\/#organization","name":"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands","url":"https:\/\/www.brilliantagency.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.brilliantagency.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2022\/08\/Brilliant_Icon_Coral.jpg","contentUrl":"https:\/\/www.brilliantagency.co.uk\/wp-content\/uploads\/2022\/08\/Brilliant_Icon_Coral.jpg","width":2000,"height":2000,"caption":"Brilliant Agency | Social Media | Branding | Marketing | For Food & Drink Brands"},"image":{"@id":"https:\/\/www.brilliantagency.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brilliantsocial\/","https:\/\/x.com\/brilliantsocial","https:\/\/www.linkedin.com\/company","https:\/\/www.instagram.com\/brilliantsocial\/"]},{"@type":"Person","@id":"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/eef061923f64ce6effeae6f4a1ccfa1d","name":"Laurra Davis","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.brilliantagency.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538521f05292424864bfd054240dd2cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538521f05292424864bfd054240dd2cd?s=96&d=mm&r=g","caption":"Laurra Davis"},"url":"https:\/\/www.brilliantagency.co.uk\/blog\/author\/laurra-davis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/posts\/11985"}],"collection":[{"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/comments?post=11985"}],"version-history":[{"count":3,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/posts\/11985\/revisions"}],"predecessor-version":[{"id":11992,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/posts\/11985\/revisions\/11992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/media\/11986"}],"wp:attachment":[{"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/media?parent=11985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/categories?post=11985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brilliantagency.co.uk\/wp-json\/wp\/v2\/tags?post=11985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}