With a free platform to share anything from art to new products, Instagram has fast become the first stepping stone for many budding entrepreneurs. If you think about it, this is revolutionary stuff. Traditionally, new businesses would need to spend a lot of money raising awareness of their products or services. But on Instagram, anyone can just start posting and with a little persistence and time, discover if there’s an audience out there for their offerings. It doesn’t matter how much money you have; if your idea is good and you know how to work the platform, you’ve got the beginnings of a business.
I’ve got a friend selling hand-knitted socks via Instagram. One of my colleagues, Lucinda, is a successful influencer with a feed and a blog that plenty of brands would love to be featured on. In fact, I know countless other peers on Instagram promoting everything from comedy shows to illustration to freelance workshops.
It doesn’t happen overnight, of course. Each and every one of these people has put countless hours of hard graft into making their voices heard. But as long as you’re creating quality content which adds real value to your target audiences’ lives, and engaging with other accounts which fit into your hashtag communities, you can build awareness of your product, brand or art.
Instagram is making it easier for users to shop on and through the platform, too. You can tag products which then link to your Facebook Shop, or if you build up to over 10,000 followers or set up a free Instagram Business account, you can include a ‘swipe up to buy’ feature on your Instagram Stories.
So if you’ve got a business idea or just something you want to share with the world, start on Instagram. It doesn’t cost a penny, after all.