Back in March, Instagram announced they would implement an algorithm that, instead of showing the content of people you followed in chronological order, it would be based on “the likelihood you’ll be interested in the content,” using signals such as likes, comments and searches.

You might remember people weren’t particular happy and Instagram announced they would veto the algorithm. That was a lie.

While many were focused on the shiny new logo, Instagram started rolling out their new algorithm to the unsuspecting masses. So what does it mean for us, for you and for content.

Instagram claims “On average, people miss about 70 percent of the posts in their Instagram feed, what this is about is making sure that the 30 percent you see is the best 30 percent possible.”

I find this odd, as I continuously scrawled through my feed until i got to the stuff i’d seen before… so i’m pretty sure I saw almost all of it.

Now we don’t follow an obscenely large amount of accounts, so perhaps it’s more noticeable for me that everything is in a mixed up order, as we’re used to seeing people post around the same time every day.

For those with larger accounts, it may now become a problem, especially bloggers who review products and advertise them for money. Snoop Dogg, we’re looking at you.

But should it really matter? Not if you’re creating superior content. Do that and your Instagram will be seen. As it should.

Don’t turn on your notifications for us, or the accounts we manage, we’ll strive on. You’re fans will continue to find your content, for as long as it continues to resonate with them.

Sure the likes may go down, but you are bigger than your Instagram and your brand is bigger than your following.