Yorkshire Provender

Making social souper

The Brief

A much-loved soup brand, needing to leverage its loyal customer base and give something back with thoughtful and beautifully curated content that adds value, celebrates Yorkshire and the humble bowl of soup.       

Social

Current client – see our most up to date work below  

Our Approach 

Though a celebrated soup brand online marketing wasn’t reaching the potential that it could. Strategic, creative and purposeful social media replaced ad hoc, on the hoof posts to support the brand’s ambitious plans following their take over by Hain Daniels.

Working in partnership with their marketing team we’re creating a social presence as impressive as their soups with content that spans seasonality, recipes and the great Yorkshire countryside. Along with crafty tips for reusing and recycling the plastic pots along and supporting their collaboration with Centrepoint, the youth homelessness charity and annual The Big Broth.

Services 

Social Media Strategy – Social Media Management  – Influencer Marketing – Paid Media Management – Food Styling – Photography – Graphic Design – Film