The Brief

Since the day The Plant Point opened its doors in Leeds’ Corn Exchange it has grown a reputation for not only the most beautiful and unusual plants but also the dedicated and knowledge given when you walk through the door. With an online shop and 3 locations in Yorkshire ready to bloom the existing brand and site had run their course and the future of The Plant Point needed an identity and web presence befitting where the business had grown to over the years. 

The Plant Point is a hidden gem in a sea of garden centres, slick online plant shops and small concessions in cafes. 

Nowhere does plants quite like The Plant Point and the offering and experience is highly personal. The care, passion and knowledge of each staff member provides their customers with the confidence that they’re walking away with a plant that they can not just keep alive – they can help it thrive! 


Brand Positioning – Brand Logo & Guidelines – TOV – Logo Design – Website Front End Design & Build –  Website Copy 

Our Approach 

The first step was to assess their position and develop a clear mission and vision for The Plant Point, something the business could develop and build on.

Buying plants can be a very personal and emotional experience, larger nurseries and garden centres are functional and transactional. You don’t always get one-to-one advice and so you need to know what you’re buying to select the correct plant for your environment (which often goes wrong). We wanted to create a beautiful identity and set of brand messages that show people why The Plant Point is not your average plant shopping experience.  

Through a new visual identity, values and brand statement, we repositioned The Plant Point as the go-to place for personal, knowledgeable and one-on-one plant advice. Their tagline ‘Jungle in the heart of the city’, which had been ideal for Leeds had now lost relevance in an online space and with stores in Harrogate and Ilkley, so The Plant Point was now ‘The Home of Beautiful Plants’. 

These elements were then integrated into an overall design for the brand – stripping things back to a premium and more modern look to sit across the website, shop signage, social, products and gift cards.  

A new logo was created – highlighting the Point and a stand-alone emblem that incorporates both plants and the pinpoint on a map which then became a pattern to apply across their marketing and bags.

The Plant Point Ilkley

We are completely over the moon with everything Brilliant have done for us! Working with the team was a genuinely delightful experience, they listened to all of our ideas and gave us an opportunity to view our brand from a completely new perspective. Any feedback given, was clear and concise, making it much easier to make decisions about which directions to take. It gave us a huge amount of confidence to roll out our re-brand, knowing that we had worked together to develop a strong brand image that was right for us. Thank you!

Sonia PounderCo-owner The Plant Point