The Brief

The St. Pierre team came to us with very specific goals for their rapidly growing brioche brand. They had ambitious sales targets that would require much greater brand penetration, sales, distribution and brand recognition and they needed marketing activity that would deliver just that. As well as this, they wanted to increase the awareness of brioche and its many (delicious!) uses. With a stylish rebrand and a new listing in Tesco they needed an impactful campaign to spearhead a new era of marketing activity and results.


Current client – view our most up to date work below

Our Approach 

Taking cues from the elegance and culture of Paris (following a brand immersion session in the city) we created a high-impact, results-driven marketing plan that featured a new graphic style and perfectly polished tone of voice to complement the re-brand and best capture the interest of the target audiences. This was a chic but accessible brand presence that encourages customers to elevate their everyday meals and snacking occasions with the St Pierre range. Rolling out across digital and print along with an experiential activity plan…this is just the beginning towards making their marketing magnifique. 


Social Strategy – Tone of Voice Development – Social Media Management – Influencer Marketing – Food Styling – Photography – Design – Merchandise  

Brilliant are a refreshingly different agency. They are a great team to work with lots of energy.
They have helped us develop the potential of our brand. They’ve challenged us creatively and strategically, and have driven the brand forward with clever and creative ideas backed up with commercial sense that never loses sight of our brand vision and values.

“We see working with them as a partnership where we collaborate on ideas and thinking before bringing them to life. They also work collaboratively with our PR and US teams to deliver strong joined up campaigns with tangible results.

Louise Waggett - Marketing ControllerSt Pierre Groupe