Silver Bay Point make British Wine in Red, White and Rosé – no fancy grape names, years or reserves – just simple, straightforward British Wine. They needed a social media presence that communicated this and stood apart from the overly girly, dumbed down content of their competitors.
To play on the simplicity of the products and to bring a lighthearted feel to the brand we developed new communication and visual style for the 2nd biggest British Wine brand in the UK. Lighten Up is a campaign that spans social and is now being carried over into their print design too. It captures the Northern spirit of dry humour and not taking life too seriously, after all life’s complicated enough!
Social Media Strategy – Communications Strategy – Social Media Management – Community Management – Paid Media Management – Label Design – Food Styling – Photography – Graphic Design