Northern Bloc

Creating cult ice cream

The Brief

Northern Bloc make incredible natural ice cream from the city, not the farm. Taking their strong brand and a license to shake things up, it was our job to inform the nation and create a cult-like following for the Leeds based brand.

Our Approach 

With content and community management that captured their unapologetic, innovative attitude, we built a dedicated fanbase of customers and food service professionals who champion the brand and everything it does.

It’s now the ice cream of choice for UK foodies, ice cream lovers, cafes, restaurants, theatres and visitor attractions with listings in Co-op and Ocado to boot. 


Social Media Management – Community Management – Photography – Design – Influencer Outreach – Events 

Brilliant are brilliant! We fully consider the team as part of our team. We’ve found our kindred spirits. They totally get ‘us’ which makes working together straight forward.

Liena Wright - Marketing DirectorNorthern Bloc

We’ve worked with Brilliant for over 2 and a half years and in that time social media has played a vital role in sharing our brand purpose and values, engaging customers both trade and consumer and positioning Northern Bloc as an ice cream powerhouse. Brilliant are able to challenge us creatively and strategically whilst allowing our vision and values to shine through. They are, simply put - Brilliant.

Dirk Mischendahl - Co-founderNorthern Bloc

In late 2018 we launched our crowdfunding campaign which hit its target in just 6 days supported heavily by a cohesive and creative digital campaign handled by Brilliant. Alongside this we bought our first vegan range to market and Brilliant devised creative content and advertising to fully maximise on the dairy-free opportunity, engaging influencers, consumers and trade resulting in 65,000 scoops being sold in the first six weeks.

Dirk Mischendahl - Co-founderNorthern Bloc

Created With Bloc