The Brief

Already the market leaders in the category, Mrs Elswood have big ambitions. Pickles are a beloved foodie commodity but there’s not a sniff of brand loyalty in gherkin game. That’s where we come in. With creative campaigns, competitions and customer engagement the aim of the game is to make sure that Mrs Elswood becomes the brand synonymous with pickles. What Hoover is to the vacuum, what Biro is to the ball-point pen, Mrs Elswood shall be to the humble pickled cucumber.


Current client – view our most up to date work below

Our Approach 

We’ve curated a visually-driven social media campaign promoting Mrs Elswood as not just as the number one pickle brand, but the only one people need to know about.

A clear visual style coupled with engaging, humour-led copywriting and community management creates a social presence that appeals, entertains and captures the attention of foodies all over the UK.

By creating content that showcases the range along with heavy emphasis on the unique love of pickles that the nation shares, we’re settting Mrs Elswood apart and creating something truly original that the competition cannot compete with.


Market Research – Tone of Voice – Brand Positioning – Social Media Management – Influencer Marketing – Food Styling – Photography – Design – Merchandise  

The Brilliant team is incredibly creative, from brand identity to graphic design and messaging. When we were hesitating about a direction to take Mrs Elswood, which signified quite a big change in terms of brand design, Brilliant proposed a solution to support our decision through objective results based on consumer research. They’ve helped us in creating a brand atmosphere that has allowed us to target the right audiences to drive sales.

Marion Lebreton - Brand ManagerEmpire Bespoke Foods

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