The Brief

Alternative milk brand Mighty Pea had a crowdfunding campaign to promote, a new brand to launch and a huge retailer and consumer sampling activation to support on.

The brief was simple. Make Mighty Pea the go-to plant drink in the UK, create standout content and advertising to drive sales (e-comm and instore at Morrisons, Sainsbury’s, WH Smiths, Tesco, M&S and Holland & Barrett). 

Our Approach 

One of the main services that the team at Mighty Pea wanted to work on with us was a new tone of voice to match their awesome new branding. 

After working closely with the founders, putting in research and taking the new brand into account (as well as conjuring up a little bit of tone of voice magic), we produced a tone of voice for the brand that stayed true to the values of the brand, that distinguishes Mighty Pea from the competition and has just as much impact as the new visual style.

We’ve worked with Mighty Pea for over a year and a half now, developing their visual style as they’ve launched new products and are supporting them with their Out of Home advertising as well as digital. 


Marketing Strategy – Social Media Management – Graphic Design – Motion Design – Photography – Merchandise – Print Ads – Marketing Literature – OOH 

“From day one Brilliant knew exactly what we were after and used their experience and expertise to help us re-launch Mighty Pea! Working with them is easy and they have become an essential part of the Mighty family,"

Tom Watkins - Co-founderMighty Pea