Cererously fun
content for
US cereal brands
Services
Social Media Strategy / Social Media Management / Community Management / Small Format Print / Influencer Marketing / Events / Paid Media Management / Merchandise / Food Styling / Photography / Graphic Design / Animation
The Brief
We were approached by the UK distributor of Post and Malt-O-Meal, America’s 3rd largest cereal brands to drive awareness and, ultimately, sales of some of their favourite US cereals.
The aim was to make these sweet cereals a household name with a thoughtful social media strategy. With Instagram as a focus we wanted to capture the enthusiasm of the customers, bringing individual fans together into a digital community of brand ambassadors.
Our Approach
Rather than create separate Instagram accounts we chose to bring the brands together as the UK’s own, American Cereal Club – an appreciation society for these delicious American-style cereals. We’ve developed an original brand for American Cereal Club which now has its own merchandise and loyal following.
We introduced a colourful, engaging and light-hearted content plan that inspires fans to get creative with how they enjoy the products. Coupled with influencer campaigns and community management, this content plan drove a 72% uplift in sales in the first 6 months of working together and continues to contribute directly to sales with Marshmallow Mateys gaining new listings in Asda (cereal aisle), Tesco (American Aisle) and Heron Foods (cereal aisle).
Cookies n’ Cream launched in 2022 and so we redeveloped the account to align with both brands, making it a Malt-O-Meal account.
