JellySqueeze is a natural, squeezable jelly sold in Asda, Ocado and visitor attractions across the UK. They had the product, they just needed the bold personality to go along with it with a social presence that spoke to their target audience of parents whilst also including their biggest fans – kids! They also wanted to raise awareness and a better understanding of the JellySqueeze products as well as widen their distribution listings along the way.
Since working with JellySqueeze in February 2016, we have curated and developed a fun, energetic tone of voice to sit at the forefront of their socials. We create our social campaigns with children in mind and regularly adapt the theme of the posts to keep them innovative & current – consistently taking into account current trends and new releases that may be relevant to our younger audience.
We share a number of posts each month that are helpful and fun for both parents and children to engage with, including arts and crafts, stop motion games, lunchbox ideas, fun tips and product awareness – all the while maintaining a lively, colourful style.
Not only have we grown an active and engaged community, but we have driven sales in-store and helped to increase listings in tourist attractions through consumer demand.
Social Media Strategy – Social Media Management – Community Management – Small Format Print – Influencer Marketing – Paid Media Management – Food Styling – Photography – Graphic Design – Illustration – Animation
”We have worked with Brilliant on social media for our brands for a number of years now, and are always impressed with their work and passion for what they do. They consistently come up with innovative content that resonates with and engages our followers and translates into measurable results for our brands.Caroline Reynolds - Sales and Marketing ControllerCaterers Choice