Indie Bay Snacks 

Launching with style & bags of crunch  

The Brief

Indie Bay was a brand new startup with a big vision and a passionate team ready to bring their a-game to the snacking world.

With a fresh new brand and bags of ambition, they needed a brand launch with added crunch.

Our Approach 

Tasked with launching the brand onto social from scratch, building an online community of ‘Indies’ and driving listing awareness, we set about creating an online identity based on the beautiful and iconic pack designs. We worked with influencers to drive eyes on the brand and create snacking ambassadors, along with creating original, playful content and photography.


Social Media Strategy – Social Media Management – Community Management – Influencer Marketing – Paid Media Management – Photography – Graphic Design 

I came across Brilliant at a food founder’s event in London, and was immediately impressed by Laurra’s knowledge of social media and how it can help food brands. Brilliant launched our brand and supported us throughout our first year, helping us to define our social media presence during this crucial phase of the business. They were always a lovely partner, keen to work with our ideas as well as their own. It was a pleasure to work with Laurra, Mike and the team as they put us on our exciting path.

Dafna Ciechanover Bonas - Founder & Chief IndieIndie Bay Snacks