Filled. Fresh. Fast for Hummus & Pita Chain

The Brief

As an established lunch venue predominantly across the north of the England, as the business had scaled up the original branding had become disjointed and lacking consistency across the different consumer touchpoints. Humpit Hummus & Pita Bar wanted us to bring a new lease of  life their brand, whilst retaining some of the original qualities and develop their marketing to match their evolving business. 

Our Approach 

Holding an immersion session with major stakeholders across  their business we developed a clear brand strategy and re-positioning based on their business goals, the market and their competitors.

We developed an evolution of their logo and branding, coming up with a new ‘Filled. Fresh. Fast’. proposition to support their new faster food-to-go offering.

Since the start of Covid-19 Humpit have re-opened 4 venues and are rolling the new branding across their estate.


Brand Strategy – Branding – Brand Guidelines – Tone of Voice – Graphic  Design – Large and Small Format Print – Merchandise