Packed with protein and calcium Hesper is coming for yoghurt’s crown, with an extra thick Icelandic Skyr made right here in Yorkshire!
A game-changer for dairy, Hesper was the UK’s first producer of authentic Skyr… So naturally, they’re a brand that’s proud to be unique. But while their product clearly doesn’t follow the herd, they felt their marketing often did, which is why they asked us to give them a little more edge!
From Cold Brew Coffee & Vanilla to Poached Pear & Ginger, we’ve celebrated Hesper’s USP of funkier flavours through interesting recipe content and graphic posts, shifting their content theme towards the active lifestyle Hesper Skyr can promote.
Then, through in-house photography and copy, we forged a whole new personality for Hesper, one that moved away from twee farming ideals and better reflected their outgoing and tenacious story.
With a more punchy and humorous TOV, we’ve shown Hesper aren’t afraid to remove themselves from the expected social media pal stereotype, often taking a more sarcastic and wry position.
However, to capture the passion and care that goes into Hesper Skyr, we’ve balanced this with matte and moodier tones in our photography, creating a premium aesthetic that helps Hesper stand out whether in a bowl or still in the pot!
Tone of Voice – Social Media Management – PR – Food Styling – Photography – Design