Hesper Skyr 

Getting in the thick of it with Yorkshire skyr brand

The Brief

Packed with protein and calcium Hesper is coming for yoghurt’s crown, with an extra thick Icelandic Skyr made right here in Yorkshire!

A game-changer for dairy, Hesper was the UK’s first producer of authentic Skyr… So naturally, they’re a brand that’s proud to be unique. But while their product clearly doesn’t follow the herd, they felt their marketing often did, which is why they asked us to give them a little more edge!


Social

Current client – view our most up to date work below


Our Approach 

From Cold Brew Coffee & Vanilla to Poached Pear & Ginger, we’ve celebrated Hesper’s USP of funkier flavours through interesting recipe content and graphic posts, shifting their content theme towards the active lifestyle Hesper Skyr can promote.

Then, through in-house photography and copy, we forged a whole new personality for Hesper, one that moved away from twee farming ideals and better reflected their outgoing and tenacious story.

With a more punchy and humorous TOV, we’ve shown Hesper aren’t afraid to remove themselves from the expected social media pal stereotype, often taking a more sarcastic and wry position.

However, to capture the passion and care that goes into Hesper Skyr, we’ve balanced this with matte and moodier tones in our photography, creating a premium aesthetic that helps Hesper stand out whether in a bowl or still in the pot!

Services 

Tone of Voice – Social Media Management – PR – Food Styling – Photography – Design