Fitch & Leedes 

Embracing the pioneering spirit 

The Brief

Fitch & Leedes had already secured their place as the number one tonic brand in Africa and with their sights set on the UK, they needed a launch campaign that attracted the on and off trade with their range of bespoke mixers and tonics. 


Current client – view our most up to date work below

Our Approach 

With a campaign spanning digital, print and PR, we created both consumer-facing comms and a clear trade campaign to entice new listings and win the hearts of the UK consumer, encouraging them to make the switch to Fitch & Leedes.  

With the UK facing new lockdowns and the hospitality trade in uncertain times, we quickly shifted our strategy to be more consumer-focused. Tying in with the momentum built by the inclusion of their Indian Tonic and Bitter Lemon with November’s Craft Gin Club box.


UK Launch Campaign – Tone of Voice Development – Trade Marketing – Social Media Management – PR – Print Advertising – Photography – Design – Merchandise  

The decision to work with Brilliant Agency was an exceptionally easy one to make. After an impressive presentation in which Mike and Laurra were able to comprehensively outline the service structure and expertise BA offer, we knew that we were in capable, professional hands. The quality of their creative work has been nothing short of the highest professional standard, and we have been consistently impressed by the team’s penetrating and dynamic response to the strategic demands of bringing our products to market in what has been a very challenging year for businesses. We cannot stress enough the vital part that everyone at Brilliant Agency has played in developing awareness and engagement with our brand, especially on social media channels, and we would strongly recommend them to any business seeking a creative agency that deeply understands and cares about the work they are engaged in. We cannot wait to see what the future will bring working with Brilliant!

Owen McNallyFitch & Leedes UK