When we started working with Beanies in 2013 they were a little-known coffee brand who had just landed their first major listing with Sainsbury’s. With no followers, a tiny social media presence and no real direction, the only brief was to sell more coffee! Six years later, we’re doing just that. Having grown a heavily-engaged, global community of over 300,000 Beanies Fans, whose dedication to the brand is one that many companies would be envious of. We continue to grow their community whilst standing proud on social media as the flavour fanatics of the coffee world.
With content spanning Facebook, Instagram and Twitter, we’ve established and developed a tone of voice that is unique to Beanies’ energetic personality and portrays nothing but excitement and love for flavourful coffee! Their loyal community ensures they outsell their direct competitors and generate 80% of their commerce revenue directly from digital marketing.
We’ve created multiple, large social campaigns to support new stockists, new flavours, seasonal changes and innovative ideas – at times derived from consumers themselves. We’ve supported Beanies as they’ve expand their stockists into Aldi, Lidl and Holland & Barrett and developed their overarching communications strategy for consumers and retail.
With distribution and social content across the UK, South Africa, Asia & Europe – social media has turned Beanies into a truly global brand and there’s only more to come.
Social Media Strategy – Communications Strategy – Social Media Management – Small Format Print – Influencer Marketing – Paid Media Management – Email Marketing – Merchandise – Food Styling – Photography – Graphic Design – Film
”From not understanding a thing about either the mechanics or value of social media our colleagues at Brilliant have demonstrated the effect that it can have on top line sales giving us the resultant benefit on our bottom line.John Evans - Managing DirectorBeanies The Flavour Co.
”Growing together is always enormously rewarding and we have learnt so much from the team at Brilliant and together have achieved something quite special. Our UK position is now established as a top ten ranking site in food and beverage. What next? Well together we are working on it and I am certain it will be..... Absolutely Brilliant!John Evans - Managing DirectorBeanies The Flavour Co.