Bayfields Opticians

A clear vision for the future  

The Brief

Independent opticians and audiologists, Bayfields needed full marketing support across their 18 practices to both encourage new client acquisition and support their recall and retention processes. 

Covering the full marketing picture including social content, Google paid advertising, email marketing, POS and campaigns, we support and produce the entire marketing activity for this growing business.   


Current client – see our most up to date work below  

Our Approach 

Understanding and developing the brand’s reason for existing along with their target clients has allowed us to develop creative and commercial campaigns that have played out across both digital and in practice. From UV awareness and blooming sunflowers to buy one get one half price promotions that tell a wider story about Bayfields and the reasons to believe. Having a joined up campaign that is consistent across all touch points is supporting the growth of this forward-thinking, growing business. 


Social Media Strategy – Communications Strategy – Social Media Management – Small Format Print – Large Format Print – Paid Media Management – Email Marketing –  Graphic Design 

Brilliant are not just an agency. They are an extension of my team and care just as much as I would expect any member of my internal marketing team to care about our organisation and its success. They challenge me (but positively), they take feedback well, they have the most creative ideas, and ultimately they know their stuff.

Kirsty Franks - Head of MarketingBayfields Opticians

For too many years I have worked with fluffy marketing agencies who charge extortionate prices and don't deliver. The Brilliant team are laser-focused on KPIs and commerciality which brings a unique mix of creativity, support and results.

Kirsty Franks - Head of MarketingBayfields Opticians