Social
comes first.
There’s no question that social media will become the number one form of marketing for food and drink brands in the next decade
Some would argue it already is.
Which means no one can afford to ignore their social media strategy.
Social is a place of firsts for most younger generations. It’s their first port of call for discovery and research, their first point of communication and the first place they flick to during their downtime.
Everything they see, they see on social first. Which is why as an agency we place it before everything.
The environment is fast-paced and it’s easy to become irrelevant. But if you can keep up with the pace and tap into the zeitgeist, the returns and growth are unlike anything we’ve seen before.
Our
Approach.
Unlike many other social-first agencies, Brilliant was founded on traditional marketing principles.
Our tactical execution is therefore rooted in those foundations, helping us offer more knowledgeable and studied social strategy.
Versed in every major platform and primed for those incoming, we’re able to provide clients with a full marketing mix and integrated campaigns, so that no social media opportunity is missed.
What We Do
Our Social Media Services
Social Media Strategy.
Using our unique insights-led approach, we create social media strategies that are bespoke and more impactful for every client.
Following deep-dive data gathering and in-depth immersion sessions, we’ll identify key consumer segments, tap into cultural trends and use our audience intelligence platforms to fully understand a client’s customer base.
From there, we can provide a blueprint for success across all social media channels, featuring campaign work, content ideas and tactics that ensure brands achieve their objectives.
Paid Social Strategy.
Our detailed audience insights mean we know who brands need to be targeting and where to find them.
Highly targeted and guaranteed to deliver great returns, our paid social tactics will increase visibility, drive traffic and help create an audience.
Social is an incredibly distracting arena, but paid social allows our clients to become a focus on every channel.
Organic Social.
Building a community is incredibly important to social media success.
While organic social is often less effective than paid, it is free and allows clients to be more than just an endless stream of advertisements.
Through UGC, interesting content and community management, we can turn social media channels into an organic hub of activity, stimulating brand growth and trust.
Social Media Community Management.
Social media is where audiences get the conversation started. So a brand’s first impression needs to be as accurate as possible.
While organic social is often less effective than paid, it is free and allows clients to be more than just an endless stream of advertisements.
Through UGC, interesting content and community management, we can turn social media channels into an organic hub of activity, stimulating brand growth and trust.
Tone of Voice Development.
Social media flicks and scrolls at an astonishing speed. So a brand needs to sell who they are in less than a second.
Through completely unique and bespoke tone of voice work, we give clients a voice that captures their brand and encourages engagement.
A social media account that audiences want to converse with!
Copywriting.
In a world obsessed with visuals, copywriting is a service often forgotten.
But you wouldn’t want to sleep on it. Providing brands with compelling campaign work and engaging content, our copywriters help establish emotional connections with brand audiences. Be it making them laugh or cry!
In essence, we write words that mean more to your customers.
Social Listening.
So long as you’re listening, social media will always tell you the solution.
Through social listening platforms and data insight software, we take the time to analyse and understand a client’s audience, allowing us to better adapt or build our strategy around them.
Ensuring everything we do is what they want to see and hear!
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