Building brilliant
food and drink brands.
Sometimes the perfect product just falls into your lap…
But there’s no guarantee the perfect brand will follow.
New, incredible products hit our shelves every day.
But it’s the strength of their branding strategy and design that dictates whether they get to stay there.
But when it comes to branding, every colour, every font and every graphic has been meticulously designed to ensure a product resonates and speaks to its specific audience.
At Brilliant, we understand that identity and design are key to a brand’s success, so whether it be a look and feel refresh or starting from a blank page, we offer a full brand design and strategy service from our creative team to build up brands and make them a household name.
Our
Approach.
Brand design and strategy work is Brilliant at our best – the bringing together of all our departments to help brands reach their full potential.
Whether a client has a brand in place or is starting from scratch, we help create an insights-informed identity that cuts through the noise and puts products on the map.
Using a simple, three-step approach, we can create everything from your name to your logo, to your look and feel – a brand that fulfils strategy objectives and establishes a clear, appropriate identity within the market.
In short, we ensure the client has a brand their product or service deserves!
What We Do
Our Brand Strategy & Design Services
Brand Research.
Using our insights-led approach, we take the time to learn, research and absorb who a brand really is and what its product or service provides for audiences.
In collaborative immersion sessions with the client, we’ll then delve into the results of our learnings and discover how they will affect and inform a brand’s positioning, development and design.
Brand Positioning.
The target audience often determines how a brand must look, sound and behave, so we work closely with clients to ensure we’ve identified their place in the market first.
Once we’re certain of our brand positioning, we can start building out the brand’s identity and finalising a strategy that fulfils the client’s strategic objectives.
Brand Development & Design.
Finally, there’s the fun part!
Once positioning and audience have been determined, our creative team can draw inspiration from the strategy to start developing bespoke brand names, logos and packaging designs.
Through a series of sessions with the client, we’ll then finalise the brand design, leaving the client with a tailored look and feel that can make an impact in the market.
Contact Us
