Pantone is a designer’s best friend when it comes to colours and they have just invented 294 colours for us to goggle in awe over.
The company is best known for its Pantone Matching System (PMS). The PMS is a proprietary colour space used in a diverse set of creative industries, notably graphic design, fashion design, product design, printing and manufacturing. It’s used to support the management of colour from design to print production, in both physical and digital formats and across coated and uncoated substrates (base layers that are going to be printed on).
Pantone’s primary products include Pantone Guides which are thin cardboard sheets printed with a series of related colour swatches, like a paint colour chart that includes every single colour imaginable (there are over 2,000!). The functionality behind the PMS is to allow designers to colour-match specific colours when a design enters the production stage, regardless of the equipment and hardware used to produce the colour. It is a universal language within the world of design, utilised globally that different manufacturers in varying locations can refer to, to ensure the exact colour the designer wants to use, is used.
This is the first update to the PMS since 2016, which includes the addition of 294 new shades. Pantone has described the shades as “trend relevant” and with names like ‘bisexual lavender’ and, everyone’s favourite, ‘Gen-Z yellow’… this is more than delivered upon. There’s also an explosion of earthy and burnt shades of orange that Pantone is predicting to be a massive future colour trend following on from their announcement of The Pantone Colour of the Year. For the past 20 years, Pantone’s Colour of the Year has massively influenced product development and design/production decisions across diverse industries including fashion, home furnishings and industrial design, as well as product, packaging and graphic design.
2019’s Pantone Colour of the Year is… (drum roll please)… Pantone 16-1546 Living Coral, which they describe as “an animating and life-affirming coral hue with golden undertones that energises and enlivens with a softer edge.” This has been quickly translated across the wider design industry with products taking their colouration from this trend. So, expect to see a lot of Pantone 16-1546 in your clothing, homeware and food and drink products on shelves this Autumn.