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Marketing

Marketing
April 23, 2019

TALK MORE – if you know, then you know.

You may have noticed a graffiti tag becoming more and more prevalent across Leeds. The cryptic words “Talk More”, usually paired with a now instantly recognisable motif, that abstractly resembles two people facing each other and a heart. It is…
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Brilliant AgencyDesignMarketing
April 2, 2019

A Brilliant April Fool’s Day

April Fool’s Day is a day of little real-life national significance but so entrenched in the cultural fabric of our society it offers up an excuse that’s as good as any to have a bit of fun - particularly on…
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DesignDigitalMarketing
March 28, 2019

The Power of Story-selling

Great brands tell great stories. It’s this unique ability to communicate their ‘why’ that forms the foundation to their success and longevity. In today’s consumer driven society, customer loyalty leaves a lot to be desired. One minute we’re shopping at…
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DigitalMarketing
March 28, 2019

Facebook is changing the way we optimise and measure ads

This year sees a few changes in how the Facebook Ads Manager optimises campaigns and measures the performance of ads, with new features being introduced and a few being taken away. The big one that’s coming in September is Campaign…
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Marketing
February 28, 2019

Brands must stand up to stand out in 2019

Standing out on social (or at all) no longer means just daringly different content or copy with a kick. With the rise in conscious buying habits, consumers want and expect more from their brands. They want to understand their beliefs,…
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Brilliant AgencyDigitalMarketing
January 29, 2019

Tips for a beginner community manager

For any marketing managers, execs, brand managers, start-up business owners, interns… anyone who might be involved in the social media marketing for your brand, here’s a rundown of introductory tips to take your Community Management to the next level. For…
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Brilliant AgencyMarketingRecruitment
January 21, 2019

A recipe for success and wellbeing

At Brilliant, we work hard, that’s a given. When our accounts teams aren’t wrangling with Facebook advertising or copywriting, and our design teams aren’t bringing briefs to life with seamless grace, we’re all delving deep into our creative souls to…
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Marketing
January 6, 2019

A roundup of the best April Fool’s from last year

Everyone has a different striking memory from 2018. Some will always remember the good, some the bad, but we’re remembering the downright funny — learning from the best April Fool's pranks of 2018 to inspire our 2019 efforts. The lighter…
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Marketing
January 3, 2019

5 New Year’s resolutions for brands on social

With the ever growing landscape of social media, it’s becoming impossible to avoid. It’s no longer an optional part of marketing; audiences expect a social presence from their favourite brands, as it allows them to feel connected, solve problems and…
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Marketing
December 13, 2018

Leeds to the East Coast of America

We were approached by the Hedonist to develop an overarching 6-week campaign to promote the bar throughout the Christmas period. Placing emphasis on the quality of the drinks and knowledge that goes into developing the crafted menu and in particular,…
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