September 10, 2019

Writing for the Purpose of Social Media

Social media writing can often be placed in the same, rather vague, category of digital copywriting, however, the two differ quite substantially, both involving varying skills and key aspects that will benefit each job greatly.  A lot of brands not…
August 29, 2019

Miles for Refugees

The power of the social ad isn't something that we widely associate with being used for the greater good. When an ad pops up on Facebook, or an Instagram story binge gets rudely interrupted, it's normally related to the latest shopping peruse. But for once, I found myself getting served relentlessly with ads for The British Red Cross annual 'Miles for Refugees' event in September. After much self-badgering, I decided that I'd obviously been targeted for good reason and with…