If you spend most of your days in Facebook ads manager, you’ll know better than anyone the frequency at which Facebook continually change their user-interface, whether that be a small nuanced button change or an additional targeting placement option. The ads-platform never stands still for too long…

What does this mean for us media buyers?

In a nutshell – functionality remains the same for the most part (for now) but the UI gets a refresh.

– More simplified navigation features

– A cleaner design

– A new campaign management experience

Another tweak in this roll-out is Facebook’s business manager. As a social media agency ourselves, we’ve had our fair share of experience with the on-boarding process of new clients! At first glance, it looks like Facebook aims to make things a little smoother in the integration of adding new accounts to your business manager to work on their behalf. A win for fellow agency owners out there!

Want to learn more about how we can help improve and identify opportunity areas through social media marketing? Get in touch with us on info@brilliantagency.co.uk