If you spend most of your days in Facebook ads manager, you’ll know better than anyone the frequency at which Facebook continually change their user-interface, whether that be a small nuanced button change or an additional targeting placement option. The ads-platform never stands still for too long…
What does this mean for us media buyers?
In a nutshell – functionality remains the same for the most part (for now) but the UI gets a refresh.
– More simplified navigation features
– A cleaner design
Another tweak in this roll-out is Facebook’s business manager. As a social media agency ourselves, we’ve had our fair share of experience with the on-boarding process of new clients! At first glance, it looks like Facebook aims to make things a little smoother in the integration of adding new accounts to your business manager to work on their behalf. A win for fellow agency owners out there!
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