I set off on Friday morning to travel 285 miles… Why I hear you ask? A music festival, holiday with the girlfriend, maybe a road trip in the new Jeep, perhaps? But you’d be wrong – I traveled to Exeter to support client Electric Ink at Urban Outfitters.


“On June 16th Electric Ink in collaboration with Lukas Barbers, Joba and Old J Spiced Rum took over the Urban Outfitters shop in Exeter for an evening of sampling, fresh cuts and a whole lot of Rum!

Electric Ink ambassador and one of the most talented barbers in the UK, Luka delivered custom cuts all through the night. With his trademark Harley out the front and with a delicate mix of petrol, rum and Electric Ink in the air – the shop soon filled with likeminded individuals looking to join in the party.

Big respect to Urban Outfitters (a global retail giant) for collaborating and supporting our business in the UK.

The event was also supported by DJ’s Guardian, KRausey and Adam Pike and good friend James from Lovesick London.” Stu, Electric Ink.

Supporting our clients at ‘hands on’ events is just another page to Brilliant’s book and one we enjoy doing. With summer approaching and a flood of food and drink festivals on the horizon, we’re sure you won’t be hearing the last of our team travels!