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Understanding HFSS: turning change into social media success

Written by Scott Colley

For food and drink marketers and brand managers, the upcoming HFSS advertising regulations are set to bring one of the biggest shifts in recent marketing history.

Naturally, the industry is now thinking about how to keep audiences engaged, what kind of content to create and how to reach them while staying fully compliant.

With over 64%* of consumers discovering brands or products via social media, the space is still arguably the go-to medium to support growth.

So to learn the content people seek, we conducted a nationwide consumer survey to reveal the data behind more scroll-stopping social media, and what this means for brands.

Can you believe over 60% of those surveyed have no idea what HFSS is!

*How to master social media for retail in the UK

So, what does the public want?

Download this month’s HFSS special edition of The Edge where we delve into the insights from our survey and walk you through how to prepare for the guidelines so it’s just another step in your social media strategy rather than a giant hurdle to overcome!

Get your copy today and turn HFSS from a challenge into a growth opportunity!

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