The Edge: Golden Quarter special edition
Written by Mike Davis
A deep dive into Golden Quarter strategies, trends and actions to help brands cut through the noise on seasonal social media.
As the festive season approaches, it’s vital for food and drink brands to craft engaging, unique, and strategic social media campaigns that resonate with their audience.
So we’re going on a deep dive into Golden Quarter strategies, trends and actions…
October until January is called the Golden Quarter for a reason, as there’s increased opportunity to drive brand awareness and boosts conversions at a time when consumer spending is at its peak.
But there’s no guarantee that sales will go through the roof just by turning up. Just like every quarter, your strategy needs to be sound.
And that’s where we come in! In this month’s special edition of The Edge, we’re throwing some major seasonal insights your way as an early Christmas gift.
Using our own approach to strategic social media planning, this Golden Quarter Cut Through provides step-by-step guide to designing a festive campaign, covering everything from consumer insight, content strategy, organic and paid social, as well as the importance of community management.
Inside you’ll…
LEARN
By digging into audience insights to reveal how the festive period transforms behaviour and dictates trends.
SHAPE
By using consumer insights to define your Golden Quarter strategy and cut through the commercial noise.
CREATE
By embracing festive cues without ever losing brand identity.
CONNECT
By turning spectators into advocates through a combo of paid social tactics and increased community management.
