Your monthly round up of the latest food and beverage innovation, marketing campaigns, and social media that will keep your brand ahead of the curve.
The world of social moves very fast and if you don’t stop and take a look around once in a while, there’s a lot you’ll miss. But for everyone too busy for that, there’s our new Brilliant Edge webzine, where we’ve done all the stopping, looking and analysing for you!
Combining all the key learning and insights from last month’s marketing world, we’ve compiled some easily digestible, bite-size takeaways on everything from consumer behaviour to community management.
Here’s what to expect in our September issue…
Instagram makes views their No. 1 metric!
Instagram has made “views” their primary metric across all content formats. We look at how this will impact content performance…
Instagram’s feed reaches new heights
This month, the platform has begun testing a vertical grid feed format. Could this small change open up a whole new world of creative possibilities?
Brands are blowing up on TikTok Shop!
TikTok Shop is proving to be a powerful tool for driving direct sales. We dive into what this means for brands looking for new revenue streams…
Niche influencer marketing – bigger isn’t always better!
Famous influencers and creators often dazzle with their follower counts. But are their days numbered?
TikTok embraces customised covers!
It’s about time… how will this change effect brands strategic approach to content presentation?
Is video content the future of LinkedIn?
And what does this mean for your brand or career…
