Three months ago I decided to leave the News Publishing world behind and a begin my career with Brilliant. It’s safe to say I have zero regrets, and I’ve learnt more than I ever thought I could in such a short space of time.
Here are five things I’ve learnt so far from starting at Brilliant:
The Importance of Copywriting
Working in viral media taught me that visuals and the first three seconds of content are the most important, which to an extent, they are!
However, working at Brilliant has taught me that together, with a great tone of voice and a witty way with words visuals and copywriting make the iconic duo that the internet bangs on about.
Visuals without the perfect copy are just the first part of the equation, not the be-all and end-all.
Brilliant has given me the opportunity to explore copywriting and is constantly helping me develop my own tone of voice and style.
Little Wins are the Biggest Motivator
Little wins or little breakthroughs are quite possibly the biggest motivators. There’s nothing better than producing a piece of content from start to finish, to see it gain momentum on social and get great feedback from the audience. Or maybe someone you least expected shouting about the brand you manage. An example of this was when Rosie Ramsey professed her love for Mrs Elswood Pickles live on Instagram.
These little wins and little breakthroughs are the things that remind you why you do your job, and why you love it so much.
Teamwork is EVERYTHING
I’ve gone from working with a team of close to two hundred people to twelve people. It’s so clear why Brilliant are so Brilliant, and that’s because of the team. There isn’t one person in the team that doesn’t offer a helping hand, a creative idea, and most importantly, a brew when you need one!
Hands down, the team at Brilliant is the kindest, most caring and inspiring team I’ve ever worked with.
Community Management Makes a Huge Difference
For those that don’t know what this is, it’s replying to inboxes, comments, engaging with fans, following other accounts and basically creating a community around the brand.
Community Management is the part of my day that, most of the time, I love the most. It gives you an insight into each of your clients’ audience.
You get to know the die-hards, the haters, the ones that ask all the questions and the ones that are BEGGING to be sponsored. The best part about it is that you’re engaging with them from the perspective of the brand. It allows you to develop the tone of voice whilst understanding the consumer on a more personal level.
You Can Replace any Adverb With ‘Great’
Literally, any adverb. The number of times I’ve sat thinking ‘how do I describe this’- just use great! (Thanks Laurra).