Coca-Cola has recently released a brand new range of soft drinks aimed to be served as mixers to dark spirits like whisky and dark rum. In direct response to these spirts making a comeback with customers and cocktail culture reaching a high, the brand has collaborated with innovative mixologists from around the world to craft this line of mixers. Coca-Cola has a famed history and synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey and Coke in the early 20th century.
Coca-Cola Signature Mixers will be sold exclusively in the UK from this month. These have been packaged in Hutchinson glass bottles with this design first being used by the brand in 1984, when the product was first bottled and brought to market. Each batch is stamped with the signature of its co-creator creating a relationship between brand and customer. Harkening back to the roots of the brand and channeling the vintage aesthetic design trend of 2019/20, the Hutchinson bottle has a distinctive form with a straight-sided silhouette and bulbous neck. The launch of Coca-Cola ‘Signature’ marks the first time that the brand has released the bottle to the public design in more than a century.
The range consists of four distinct flavours; herbal (green), smoky (purple), spicy (red) and woody (yellow) with each having an individual identifying colour present on the cap, bottle seal and typography. This is juxtaposed against a clean white label and black aligned copy. The brand’s logotype and product information is printed in an all-caps sans-serif typeface. This invokes the key trend of vintage aesthetics which is seeing a resurgence in packaging design within the design industry.
This new product launch is an obvious route for the company and with the popularity of the cocktail culture, it’s a welcome and overdue product for the consumer. Coca-Cola has really tapped into the design trends emerging within the world of design and used the aesthetic as a unique selling point that not only differentiates it from the existing modernised range but simultaneously evokes the history of the brand. It’s a bold move from Coca-Cola, when so many other brands are completely overhauling (sometimes) centuries of brand history and presenting bold and clean sans serif brand identities that are designed for the impending digital world.