December 6, 2019
The Brilliant Debrief; Supermarket takeaways, Spotify’s 10-year wrap-up and WWF’s powerful Black Friday campaign.
Supermarkets want a ‘pizza’ the takeaway action… With the takeaway market feeding such a large portion of the UK’s population, it’s no surprise that the supermarkets are feeling a little jealous of these guys getting all the action. Between work…
December 2, 2019
The Brilliant Debrief; KFC Christmas cartoons, LinkedIn creative and TikTok’s latest milestone.
KFC nails Christmas distinctiveness with snappy comic ads Yep, apologies, we’re talking Xmas ads again. Last time we promise... We’ve seen pretty much all that the major brands have to offer and it’s fair to say the most talked-about ads…
November 11, 2019
The Brilliant Debrief; supermarket sustainability, Instagram stories and Christmas ads.
Supermarket plastic pledges show united consumers can drive change In previous years, the gap between what consumers reported they wanted to happen vs their actual shopping habits was fairly contradictory and therefore a blocker for supermarkets to make a…
November 1, 2019
Brilliant Debrief; vegan ready meals, Facebook getting election-ready, and the big ban on suggestive emojis.
Vegan ready-meals are hot right now Sales of vegan meals have absolutely exploded as stats from the 2019 plant-based category report show. Reportedly the introduction of own-brand lines, most notably from Tesco and M&S, have jump-started this uptake. The Kantar…
October 25, 2019
Brilliant Debrief; Facebook Live cooking shows, low-alcohol beverages and Amazon’s new gin.
The first 'screen-to-mouth' cooking show airs on Facebook Live We'll excuse you from not knowing Redmart (Singapore's premier online supermarket), they weren't much on our radar, either. In any case, the Singaporean retailer has made headlines this week by…
October 18, 2019
The Brilliant Debrief; Snapchat Ads, Google influencers and Jennifer Aniston’s Instagram world record.
Snapchat’s new, hassle-free advertising product Snapchat is looking to muscle in on direct to consumer brands with a tasty new advertising feature called Dynamic Ads. The new ads feature offers an incredibly easy route for brands to advertise their…
October 9, 2019
Brilliant Development; My Mini MBA
I have recently started the Marketing Week Mini MBA in Marketing led by Professor Mark Ritson - columnist for Marketing Week and consultant to some of the biggest Global Brands on the market. I was approached by our Managing Director…
October 4, 2019
The Brilliant Debrief; a quarter of Brits buying plant-based milks, Innocent’s blue café and the low alcohol Autumn trend.
Nearly a quarter of Britons are buying plant-based milks. Environmental concerns are having a massive impact on people’s purchasing decisions. The dairy industry has a lot of fingers pointing its way with 6% of all human methane emissions coming from…
