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Brilliant Agency Digital Marketing Social Media

November 1, 2019

Brilliant Debrief; vegan ready meals, Facebook getting election-ready, and the big ban on suggestive emojis.

Vegan ready-meals are hot right now Sales of vegan meals have absolutely exploded as stats from the 2019 plant-based category report show. Reportedly the introduction of own-brand lines, most notably from Tesco and M&S, have jump-started this uptake. The Kantar…

Steph Pullen

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Digital Marketing Social Media

October 25, 2019

Brilliant Debrief; Facebook Live cooking shows, low-alcohol beverages and Amazon’s new gin.

The first 'screen-to-mouth' cooking show airs on Facebook Live We'll excuse you from not knowing Redmart (Singapore's premier online supermarket), they weren't much on our radar, either. In any case, the Singaporean retailer has made headlines this week by…

Steph Pullen

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Brilliant Agency Digital Marketing Social Media

October 18, 2019

The Brilliant Debrief; Snapchat Ads, Google influencers and Jennifer Aniston’s Instagram world record.

Snapchat’s new, hassle-free advertising product Snapchat is looking to muscle in on direct to consumer brands with a tasty new advertising feature called Dynamic Ads. The new ads feature offers an incredibly easy route for brands to advertise their…

Joe Browne

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Brilliant Agency Marketing

October 9, 2019

Brilliant Development; My Mini MBA

I have recently started the Marketing Week Mini MBA in Marketing led by Professor Mark Ritson - columnist for Marketing Week and consultant to some of the biggest Global Brands on the market. I was approached by our Managing Director…

Steph Pullen

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Brilliant Agency Digital Marketing

October 4, 2019

The Brilliant Debrief; a quarter of Brits buying plant-based milks, Innocent’s blue café and the low alcohol Autumn trend.

Nearly a quarter of Britons are buying plant-based milks. Environmental concerns are having a massive impact on people’s purchasing decisions. The dairy industry has a lot of fingers pointing its way with 6% of all human methane emissions coming from…

Steph Pullen

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Copywriting Marketing

October 4, 2019

Spotify’s ‘Listen Like You Used To’ campaign: a lesson in lean, loveable ad copy

Spotify’s latest campaign has got the British public chatting, chuckling and copping wry smiles up and down the country. The new ‘Listen Like You Used To’ campaign features a set of tongue-in-cheek billboards as well as digital placements. The ads…

Joe Browne

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Brilliant Agency Environment Marketing Social Media

September 20, 2019

The Brilliant Debrief; E.ON campaign to tackle pollution, Facebook AR Ads and Spotify’s Gen X outdoor campaign.

E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution E.ON’s latest campaign sees the brand take up the battle against air pollution, with the Marketing department declaring that in order to survive, it must have…

Steph Pullen

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Digital Marketing Social Media

September 5, 2019

The changing landscape of Instagram; then and now.

Do you remember Instagram before influencers? I’m struggling to recall a time before everything in my feed was the perfect embodiment of what, as a rational people, we know must have taken hours of conceptualising and preparation, before we see…

Steph Pullen

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Digital Marketing

September 3, 2019

Stop… grammar time! Top 5 common grammar errors that you need to change.

Whether you’re a professional writer, a self-professed grammar enthusiast, or someone who worships Grammarly as a gift from the gods, you’ll be forgiven for making errors in your writing. It happens to the best of us. Particularly, if you’re checking…

Joe Browne

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Brilliant Agency Digital Marketing Social Media

August 23, 2019

The Brilliant Debrief; Brits eating habits, Apple’s ‘handle with care’ credit card, Coca Cola bots and Facebook’s activity tracking.

Each week our team comes together to share key stories and insights from the news cycle. This week, we had a special guest - Liv, as she joins us for work experience and explores this week's news stories, too! Take…

Steph Pullen

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