Digital

The power of the social ad isn't something that we widely associate with being used for the greater good. When an ad pops up on Facebook, or an Instagram story binge gets rudely interrupted, it's normally related to the latest shopping peruse. But for once, I found myself getting served relentlessly with ads for The British Red Cross annual 'Miles for Refugees' event in September. After much self-badgering, I decided that I'd obviously been targeted for good reason and with…