Digital Archives - Page 8 of 13 - Brilliant Agency | Social Media | Branding | Marketing

Digital Marketing

October 18, 2019

The Brilliant Debrief; Snapchat Ads, Google influencers and Jennifer Aniston’s Instagram world record.

Snapchat’s new, hassle-free advertising product Snapchat is looking to muscle in on direct to consumer brands with a tasty new advertising feature called Dynamic Ads. The new ads feature offers an incredibly easy route for brands to advertise their…

Jonny Corrall

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Digital

October 17, 2019

Understanding Facebook Attribution

Don't be too quick to turn off your Facebook ad-sets! Your eCommerce store could be leaving money on the table by not using the attribution window to its fullest. Let me explain... Buyers purchasing behaviour online can complex and fragmented.…

Lynne Ella Pearson

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Digital

October 11, 2019

The Brilliant Debrief; War of the WAGs, ITV tackle mental health, and voice recognition for marketers.

Innocent take top spot in reacting to the Twitter event of the year ICYMI (but... how could you), Coleen Rooney served a Shakespearean-like dish of online revenge to fellow 'WAG' Rebekah Vardy this week. She used social media cunning to…

Jonny Corrall

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Digital Marketing

October 4, 2019

The Brilliant Debrief; a quarter of Brits buying plant-based milks, Innocent’s blue café and the low alcohol Autumn trend.

Nearly a quarter of Britons are buying plant-based milks. Environmental concerns are having a massive impact on people’s purchasing decisions. The dairy industry has a lot of fingers pointing its way with 6% of all human methane emissions coming from…

Scott

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Digital

September 27, 2019

The Brilliant Debrief; Channel 4 x Meatless Farm Co., McDonald’s Plant-Based innovation and Pinterest goes shoppable.

Channel 4 backs Leeds vegan meat brand This week, as part of the broadcaster’s Commercial Growth Fund, Channel 4 announced a seven-figure investment in local Leeds brand Meatless Farm Co. The brand is only three years old but with early…

Scott

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Digital

September 17, 2019

Brands under fire as ASA enforces new ruling on Gender Stereotyping

All men love sport and jumping out of planes, whilst women are made to be mums and just LOVE cleaning. Well, you can now wave goodbye to be being drip-fed those tropes in ads, thanks to the ASA. In a…

Scott

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Digital

September 10, 2019

Writing for the Purpose of Social Media

Social media writing can often be placed in the same, rather vague, category of digital copywriting, however, the two differ quite substantially, both involving varying skills and key aspects that will benefit each job greatly. A lot of brands not…

Scott

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Digital

September 6, 2019

The Brilliant De-Brief; Cadbury’s Age UK rebrand, big bad data and detox teas.

Cadbury are joining Age UK to fight loneliness Now, we all know about The Big Knit campaign run by Age UK each year but what else are the charity up to? This month sees them team up with Cadbury’s over…

Scott

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Digital Marketing

September 5, 2019

The changing landscape of Instagram; then and now.

Do you remember Instagram before influencers? I’m struggling to recall a time before everything in my feed was the perfect embodiment of what, as a rational people, we know must have taken hours of conceptualising and preparation, before we see…

Scott

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Digital Marketing

September 3, 2019

Stop… grammar time! Top 5 common grammar errors that you need to change.

Whether you’re a professional writer, a self-professed grammar enthusiast, or someone who worships Grammarly as a gift from the gods, you’ll be forgiven for making errors in your writing. It happens to the best of us. Particularly, if you’re checking…

Jonny Corrall

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