Social media marketing is arguably the most personal medium, to get your marketing across, to date. It’s a landscape where direct communication with customers happens every day. The way…
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How and where do you begin creating a specific tone of voice for a brand? Good question. It’s one that at some point you’re going to have to tackle and…
Like many creatives, I’ve often wondered just how far I can push my knowledge of the Adobe Creative Suite. My day-to-day will usually include using either Photoshop, Illustrator or InDesign,…
Great brands tell great stories. It’s this unique ability to communicate their ‘why’ that forms the foundation to their success and longevity. In today’s consumer driven society, customer loyalty leaves…
The sports sector is extremely emotive. People are incredibly passionate when they play sport, when they watch sport and about the brands they wear to do either. There’s plenty for…
It’s 2018. Plain product and packaging photos just won’t cut it on social media anymore. With so many brands trying to get a slice of the action, ever-changing algorithms and…
When I tell people my job title as a Content or Copy Editor, I often notice a vague look of confusion begin to cloud their faces. The best way to…
Keeping the tone of voice for your brand as consistent as possible is crucial. It may seem near impossible to maintain a strong voice across the all of the avenues…
