Building a world-class social media team with our new Social Media Director

James Pilkington joins us as Social Media Director as we plan for an exciting 2025 and focus on building a world-class social media team.

James, who joins us with over 10 years of social media experience, will play a pivotal role in driving brand transformation, fostering client partnerships, and leading a talented team.

Having had a mix of agency and in-house roles, James has worked across a variety of sectors including FMCG, retail, finance, manufacturing and events developing and activating social media strategies for both B2C and B2B audiences, using organic, paid and influencer marketing tactics.

Joining the team with a wealth of experience to share with our food and beverage clients, James is…

“Incredibly excited to be joining the Brilliant team. I’ve admired their work for such a long time, so it feels really special to be coming on board. There are plenty of exciting things in the pipeline, and I’m very much looking forward to getting stuck in and contributing to the work ahead.”

Speaking about the exciting new appointment, Mike Davis, Managing Director said…

“Bringing James on board as Social Media Director at Brilliant marks another important step in the agency’s growth. We’ve built strong recognition as a specialist in social and content, and to further solidify our proposition we identified the need to bring on-board an experienced social first lead, who would bring clarity, collaboration and creativity to the role.

James brings a keen understanding of how to build and develop high-performing social teams, from delivering quality work, new business development, and growing client relationships. And together, I believe we’ll raise the bar across the board and help our team continue to elevate and do their best work for our clients.”